Freelance Digital Marketing Specialist Part Time

Overview: We are seeking a highly skilled and motivated Freelance Digital Marketing Specialist to join our team. As a Digital Marketing Specialist, you will be responsible for developing and implementing digital marketing strategies to drive brand awareness, lead generation, and customer engagement. This freelance position offers a flexible work arrangement and the opportunity to contribute to the digital success of our organization.

Key Responsibilities:

1. Digital Strategy Development:
   • Collaborate with the marketing team to develop comprehensive digital marketing strategies aligned with business goals.
   • Analyze market trends and competitor activities to identify opportunities for digital growth.
2. Content Creation and Optimization:
   • Develop compelling and targeted content for various digital channels, including websites, social media, and email.
   • Optimize content for search engines (SEO) to improve online visibility and organic traffic.
3. Social Media Management:
   • Plan and execute social media campaigns to enhance brand presence and engage the target audience.
   • Monitor social media channels, respond to comments, and analyze performance metrics.
4. Email Marketing:
   • Create and execute email marketing campaigns to nurture leads, retain customers, and drive conversions.
   • Implement A/B testing and analyze campaign results to optimize email performance.
5. Paid Advertising:
   • Manage and optimize paid advertising campaigns across platforms such as Google Ads, Facebook, and LinkedIn.
   • Monitor ad performance, adjust budgets, and provide recommendations for improvements.
6. Analytics and Reporting:
   • Utilize analytics tools to track and measure the performance of digital marketing campaigns.
   • Prepare regular reports, analyze key metrics, and provide insights for continuous improvement.
7. Website Management:
   • Collaborate with web development teams to ensure the website is optimized for user experience and conversions.
   • Implement and analyze website analytics to identify areas for improvement.

Qualifications:

• Proven experience as a Digital Marketing Specialist or similar role.
• Strong understanding of digital marketing concepts, SEO principles, and best practices.
• Proficiency in using digital marketing tools and platforms.
• Excellent written and verbal communication skills.
• Ability to work independently and meet deadlines.
• Creative thinking and problem-solving skills.

Requirements:

• Access to necessary digital marketing tools and software.
• Availability for virtual meetings and collaboration during business hours.
• A portfolio or examples of past digital marketing campaigns and strategies.

Compensation:

Compensation will be based on a project or hourly basis, commensurate with experience and the scope of work.

How to Apply:

Interested candidates should submit their resume, a portfolio showcasing relevant digital marketing work, and a cover letter outlining their experience and approach to digital marketing. We are looking for a proactive and results-oriented individual to contribute to our digital marketing success on a freelance basis.