Conversion Rate Optimization (CRO) Specialist Contracting

Job Title: Conversion Rate Optimization (CRO) Specialist

Overview: We are looking for a skilled and analytical Conversion Rate Optimization (CRO) Specialist to join our dynamic marketing team. As a CRO Specialist, you will be responsible for analyzing user behavior, identifying opportunities for optimization, and implementing strategies to improve conversion rates across various digital platforms. The ideal candidate has a deep understanding of user experience, data analysis, and A/B testing methodologies.

Key Responsibilities:

1. Website and Landing Page Optimization:
   • Conduct in-depth analysis of website and landing page performance.
   • Implement changes and enhancements to improve user experience and increase conversion rates.
2. A/B Testing:
   • Plan, execute, and analyze A/B and multivariate tests to identify factors influencing conversion rates.
   • Provide recommendations based on test results to improve overall performance.
3. User Journey Analysis:
   • Analyze user behavior and engagement across different touchpoints.
   • Identify friction points and optimize the user journey to enhance conversion opportunities.
4. Form Optimization:
   • Optimize forms and lead generation processes to reduce abandonment rates and increase form completions.
   • Implement best practices for form design and usability.
5. E-commerce Optimization:
   • Collaborate with e-commerce teams to optimize product pages, checkout processes, and overall user experience.
   • Test and refine strategies to increase conversion rates for online sales.
6. Data Analysis:
   • Utilize analytics tools to gather and interpret data related to user behavior, funnel performance, and conversion metrics.
   • Provide insights and actionable recommendations based on data analysis.
7. Collaboration with Design and Content Teams:
   • Work closely with design and content teams to implement visual and content changes that support CRO objectives.
   • Ensure consistent messaging and branding throughout the user journey.

Qualifications:

• Proven experience as a CRO Specialist or in a related role.
• Strong analytical skills with the ability to interpret data and draw actionable insights.
• In-depth knowledge of A/B testing tools, analytics platforms, and CRO best practices.
• Familiarity with website optimization, UX/UI principles, and user behavior analysis.

Requirements:

• Bachelor’s degree in Marketing, Business, or a related field.
• Proficiency in using CRO tools and analytics platforms.
• Excellent communication and collaboration skills.
• Results-driven with a focus on improving conversion metrics.

Compensation:

Competitive salary commensurate with experience.

How to Apply:

Interested candidates should submit their resume and a cover letter outlining their experience in Conversion Rate Optimization, including notable achievements and strategies employed. We are looking for a data-driven and detail-oriented individual to lead our CRO initiatives and contribute to the ongoing optimization of our digital properties.