Social Media Manager Freelance

We are seeking a talented and experienced Social Media Manager to join our marketing team. As a Social Media Manager, you will be responsible for developing and implementing social media strategies to enhance brand visibility, engage our audience, and drive business objectives. The ideal candidate has a passion for social media, a creative mindset, and a proven track record of successful social media management.

Key Responsibilities:

1. Social Media Strategy:
   • Develop and execute comprehensive social media strategies aligned with overall marketing goals.
   • Stay abreast of industry trends, platform updates, and emerging social media technologies.
2. Content Creation:
   • Create engaging and shareable content for various social media platforms, including but not limited to Facebook, Twitter, Instagram, LinkedIn, and TikTok.
   • Collaborate with the design team to develop visually appealing graphics, videos, and other multimedia content.
3. Community Management:
   • Monitor and engage with the online community, responding to comments, messages, and mentions in a timely and authentic manner.
   • Foster positive relationships with followers and address concerns effectively.
4. Campaign Development:
   • Plan and execute social media campaigns to support product launches, promotions, and brand awareness initiatives.
   • Collaborate with cross-functional teams to ensure consistency across all marketing channels.
5. Analytics and Reporting:
   • Utilize social media analytics tools to track performance metrics, analyze data, and generate insights.
   • Provide regular reports on key performance indicators (KPIs) and adjust strategies as needed.
6. Social Media Advertising:
   • Manage and optimize social media advertising campaigns, including budget allocation, targeting, and creative development.
   • Stay informed about paid social media trends and best practices.
7. Influencer Collaboration:
   • Identify and collaborate with influencers and brand advocates to amplify brand reach.
   • Negotiate partnerships and track the success of influencer campaigns.

Qualifications:

• Proven experience as a Social Media Manager or similar role.
• In-depth knowledge of social media platforms, trends, and best practices.
• Strong creative and content creation skills.
• Excellent written and verbal communication skills.
• Analytical mindset with the ability to interpret data and make informed decisions.
• Familiarity with social media advertising and influencer marketing.

Requirements:

• Bachelor’s degree in Marketing, Communications, or a related field.
• Proficiency in social media management tools and analytics platforms.
• Demonstrated ability to work in a fast-paced environment and meet deadlines.
• A portfolio showcasing successful social media campaigns.

Compensation:

Competitive salary commensurate with experience.

How to Apply:

Interested candidates should submit their resume, a portfolio of social media work, and a cover letter outlining their experience and approach to social media management. We are looking for a creative and strategic thinker to lead our social media efforts and contribute to the overall success of our marketing initiatives.